Steel Technology - A Key Resource to Steel Industry

Specifications

About Business Directory Profiles

Directory profiles are designed to provide corporate showcasing opportunity of your key product offerings developed using our own search engine optimisation solutions. The profiles improve your chances of figuring on the top hits of your customers' online searches. The result is higher visibility leading to increased business opportunities.

Specifications

a. Company profile up to 600 words including:
· 600 words search engine optimized write-up
· Company logo (with a link to your site) and 5 images
· 2 free updates per annum

b. Company profile up to 100 words including:
· 100 words search engine optimized write-up
· Company logo (with a link to your site) and 1 image
· 1 free update per annum About Banners (468X60)

Offered on the homepage and all the sections of the website, the full banner (468 X 60 pixels) is positioned to attract the attention of the readers.

Complying with the Interactive Advertising Bureau (IAB) standard sizes, the full banner gives you the right space to showcase your company's products. A prominent and well thought out positioning across the website including search results, directory listings, profiles and articles attracts the readers' attention.

Two types of banners are offered - The Home page banner and Section banners.

Specifications

Name
468 X 60 IMU - Full Banner (IAB Standard)
Width
468 pixels
Height
60 pixels
File Size
Maximum of 20 kb
Formats
JPEG, GIF, Flash
Destination
Click-through URL and ALT text
Alt Text Limit
65 characters including spaces
Animation
Loop limit: Unlimited within 15 seconds

Skyscraper

This space is an efficient way for your advertisement to be prominently visible with our rich mix of content. The standard IAB skyscraper position offers good exposure for time-sensitive events.

Name
Skyscraper
Width
120 pixels
Height
600 pixels
File Size
Maximum of 25 kb
Formats
JPEG, GIF
Destination
Click-through URL and ALT text
Animation
Loop limit: Unlimited within 15 seconds

Contextual Position

Contextual advertising banner slot featured alongside the relevant content category such as events, articles, interviews etc. A sure shot way of hitting the bull's eye - placing the ad where the most relevant contents are. Use this position to create that unique brand awareness with the audience that matters.

Name
Contextual Position
Width
120 pixels
Height
120 pixels
File Size
Maximum of 20 kb
Formats
JPEG, GIF
Destination
Click-through URL and ALT text
Animation
Loop limit: Unlimited within 15 seconds

Exclusive Sponsorship

An opportunity to use ALL advertisement options in a chosen issue of the newsletter to leverage the benefits of exclusivity at a competitive price. The sponsorship is a package that combines all offerings - banners, skyscraper, contextual position to maximise visibility to your marketing messages. Direct Marketing

Direct Marketing

Direct marketing messages are sent by e-mail to the exclusive database of Automotives-Global.com , comprising high-profile business executives from the automotives industry who are the key decision makers. The database consists of executives and specifiers who are opt-in subscribers, identified by our research team. It is updated regularly. Our e-newsletters enjoy high hit rates and click throughs. The minimum order is 5,000 subscribers and orders should be booked at least two weeks in advance. Note: All the mailshots are sent to the executives in our database. The mailshots will carry a clear text message describing the sender and also instructions to unsubscribe.

Data Reported

Only open rates and click-through reports are available. Rich media and Javascripts are not accepted.

Name
Direct Marketing Email Message
Width
500 pixels (recommended)
Height
900 pixels (recommended, no real limitation)
File Size
Maximum 20kb excl images (remotely hosted)
Formats
JPEG, GIF
Destination
Click-through URL and ALT text
Message Subject
65 characters including spaces
Animation
Loop limit: Unlimited within 15 seconds

Pricing Structure

Direct Marketing campaigns are charged per e-mail address and the cost is (US$ 0.25) per address, for mail shots above 5,000 units. For mail shots below 5,000 units, the charge is (US$ 0.45)

Booking Example: 10,000 Direct Marketing messages cost: 10,000 x US$ 0.25 = US$ 2,500