The Beginning of a New Era in Recycling and Refining Strategic Metals: Four Industry Leaders Rebrand as Elemental North America

20 June 2024

Four leaders in the North American catalytic converter recycling industry PGM of Texas, Legend Smelting and Recycling, Daniel Ball Converter Recycling, and Maryland Core, Inc.have rebranded as Elemental North America. Announced on June 19th, the new name signals the evolution of these companies from the collection and processing of used catalytic converters to a new stage of recovering and refining strategic metals.

"Our capabilities and our footprint in North America have grown tremendously in recent years, thanks to our partnerships with the Elemental Group and with each other," says JR Willis, CEO of PGM of Texas. "As we take this next big step—from collecting and processing catalytic converters and other scrap, into smelting and refining the strategic metals they contain—we are excited to be doing it with one name."

Elemental North America will specialize in processing and refining critical elements and returning them to circulation, supporting global green initiatives and sustainable development. Thanks to their combination of resources, experience and technology, the group will be able to effectively meet the constantly growing demand for the strategic metals crucial for modern technologies.

"By consolidating all our North American businesses under one name and logo, we aim to emphasize that partnering with us means engaging with the largest and most reputable auto catalyst recycler and refiner globally," adds Joel Glaser, CEO of Legend Smelting and Recycling. "By operating our own state-of-the-art PGM refinery, Elemental North America is the first business designed and built to bring refinery-direct options to the material generators level. This approach reduces supply chain layers, empowers our customers, and significantly improves industry transparency."

Elemental North America will continue to cooperate with the other Elemental Group companies, including Elemental Strategic Metals, which has launched a modern metallurgical plant in Poland, enabling the refinement of valuable precious metals—including the platinum, palladium, and rhodium found within catalytic converters.

"Uniting our four American companies under the Elemental brand is a natural step in developing and expanding our business," explains Krzysztof Spyra, COO PGM and M&A of Elemental Group. "It is also a strong signal to the market that we are not standing still, but are constantly developing, and our aspirations are still growing."