Lubrizol® and Ashirvad Pipes Join Hands to Help Save Indian Lives and Property With BlazeMaster® CPVC Fire Protection Systems

16 September 2019

Business Wire India

From Left - Sunil Banthiya, COO, Ashirvad Pipes Pvt. Ltd.; Ursula Thakkar, MD, The Lubrizol Corporation; ONeil Pinto, Business Director, TempRite, South Asia, The Lubrizol Corporation
From Left - Sunil Banthiya, COO, Ashirvad Pipes Pvt. Ltd.; Ursula Thakkar, MD, The Lubrizol Corporation; ONeil Pinto, Business Director, TempRite, South Asia, The Lubrizol Corporation

The Lubrizol Corporation, inventors and the largest manufacturers of CPVC compound worldwide, have combined forces with Ashirvad Pipes, pioneers in providing world class solutions in the field of plumbing, agriculture, sanitary, high-rise and fire protection systems, with a production capacity of 2,00,000 M.T.p.a. Ashirvad, the world’s largest selling CPVC pipes and fittings along with Lubrizol Corporation, announced the launch of their BlazeMaster® CPVC Fire Protection Systems’ - Specially formulated for Fire Protection Systems, BlazeMaster® pipes and fittings by Ashirvad are made from chlorinated polyvinyl chloride (CPVC) and are fully approved for use in NFPA 13, BSEN 12845, IS 16088: 2012 Light Hazard applications in both new and retrofit construction.
“Lubrizol’s BlazeMaster Fire Protection systems have been installed around the world in high-rise buildings, schools, office buildings, hotels, and health care facilities. These millions of meters of piping have been instrumental in reliably helping to reduce fire damage and in protecting countless lives globally. We are thrilled that these advantages will be extended further to the Indian market through our partnership with Ashirvad Pipes,” explains Vince Misiti, general manager, TempRite® Division, Lubrizol Advanced Materials.
“Ashirvad is always committed to provide better solutions in fire protection to safeguard lives and properties of the communities we serve. To fulfill this commitment, Ashirvad is introducing ‘Ashirvad Fire Protection Systems’ as a new product category. BlazeMaster is one of the key offerings under it’s ‘Fire Protections Systems’. Ashirvad is planning to launch an array of new fire safety products in the plumbing segment in the near future”, emphasized Deepak Mehrotra, Managing Director, Ashirvad Pipes Pvt. Ltd. “Our introduction of Ashirvad Fire Protection Systems segment in our product portfolio into the Indian market takes that mission another step further.”
Ashirvad, in India, is the exclusive manufacturer and marketer of BlazeMaster® pipes and fittings, that are made from the highest quality of chlorinated polyvinyl chloride (CPVC) which is specially formulated for fire protection systems and is fully approved for use in NFPA 13, BSEN 12845, IS 16088: 2012, Light Hazard applications. Additionally, BlazeMaster systems produced by Ashirvad Pipes are UL 1821 and cULUS listed, with Factory Mutual approved fittings.

Lubrizol, which invented and pioneered CPVC, introduced the resilient material into India nearly two decades ago. Since then, India’s plumbers, engineers, builders and consultants have been reassured by the only material of its kind to be designed and approved to meet all global standards. 
Lubrizol has started manufacturing these world-class quality materials from a state of the art plant in Dahej, Gujarat since January 2016.
“We are excited that, because of the simple installation process and competitive pricing, BlazeMaster pipes and fittings will be well accepted over metallic fire sprinkler systems in the market,” added Soumendra Mishra, Head-High Rise and Fire Protection Systems Solutions, Ashirvad Pipes.
With a strong network of over 1100 distributors spread across the country, Ashirvad will bank on its reach to make BlazeMaster available for its customers. About The Lubrizol Corporation’s CPVC Piping Systems and Materials Business

The Lubrizol Corporation is the innovator and world leader in chlorinated polyvinyl chloride (CPVC) resins and compounds. Our high-performance and low-combustibility CPVC technology can be found in FlowGuard® Pipe & Fittings, BlazeMaster® Fire Sprinkler Systems and Corzan® Industrial Systems designed for plumbing, fire protection and industrial piping applications. In addition, our CPVC product is also used in a variety of specialty applications serving diverse markets. Backed by robust research and development capabilities and the technical expertise of our piping systems consultants, billions of feet of our CPVC piping systems have been installed globally. For more information, visit or follow us on Twitter @LZ_CPVC.
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers’ products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions. Our products for the oilfield market include technologies for exploration, production and transportation.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 9,000 employees worldwide. Revenues for 2015 were $7 billion. For more information, visit

About Ashirvad Pipes Pvt. Ltd., Bangalore

Ashirvad, an Aliaxis group company, setup it's Bengaluru unit in 1998 and is a wholly owned company of Aliaxis group. Aliaxis group is a global leading manufacturer and distributor of plastic fluid handling systems used in residential, commercial and industrial buildings. Headquartered in Brussels, Belgium. Aliaxis is present over 40 countries with more than 100 manufacturing and commercial entities, employees over 15,700 people and generates more than 3 billion Euro (INR 21, 600 crores approx.) in annual sales.

Ashirvad has always been relentless in its commitment to quality and service. Ashirvad is a leading manufacturer and supplier of CPVC, uPVC, SWR plumbing systems and is also the pioneer in designing and manufacturing uPVC column pipes, which are used in the erection of submersible borehole pumps. Today Ashirvad is the world’s largest manufacturer of uPVC column pipes and is also successfully exporting to over 40 countries. The CPVC Hot and Cold plumbing system is manufactured in collaboration with Lubrizol, USA (a Berkshire Hathaway company) and is best suited for the clean and hygienic supply of potable water. Ashirvad is the world’s largest manufacturer of CPVC pipes and fittings. Ashirvad expanded its product range with an innovative triple layer low noise (silent and silent plus) SWR and a foam core underground drainage system along with the widest range of locally manufactured speciality items and accessories such as – manholes, inspection chambers and non-return valves.

Ashirvad has a state of the art manufacturing facility with production capacity in excess of 2,00,000 M.T.p.a, manpower strength of 3500+ across various functions and 17 warehouses pan India. In 2008 Ashirvad was presented with a national award by the Prime Minister of India for “Outstanding Entrepreneurship in Medium Enterprises”. It was also selected by KPMG in 2014 as “One of the 100 Fastest Growing Marketing Brands in Asia”. Ashirvad has consistently grown year on year and aims to become a one-stop shop for all plumbing, agriculture, high-rise, sanitary, drainage and fire protections needs in the country.