New Ultra-Sustainable Car Interiors for ‘23: Lingrove’s Carbon Neutral Luxury ekoa® Featured in the Palisade at the Open Innovation Lounge

12 January 2023

Environmental commitment is the new resolution for 2023, and Hyundai Motor Group and Hyundai America Technical Center, Inc.showcase theirs by featuring Lingrove’s innovative, high-performance, plant-based ekoa in the Palisade concept vehicle as a luxury and interactive finish, at the Hyundai Open Innovation Lounge in Seoul, Korea.Delivering a higher strength-to-weight ratio than steel, ekoa is developed from renewable flax fibers to replace wood, laminates, and plastics with a carbon-neutral, ultra-sustainable material. ekoa is already being used to replace rainforest trees and carbon composites in musical instruments and wood paneling in homes and offices, and is now in advanced automotive testing, as Lingrove extends ekoa into car interiors. ekoa is also available in a format with hidden transparency enabling backlighting effects and/or options for capacitive touch.

“The demand for reinventing mobility with sustainable ekoa interiors is incredibly strong,” says Joe Luttwak, CEO of Lingrove. “After years of R&D and investment, our high-performance, beautiful, ekoa is ready to meet our customers’ commitments to decarbonizing their vehicles - while transitioning their interiors to feel like living room spaces.”

Increasingly, customers are demanding healthy and sustainable interiors, without sacrificing luxury and beauty - at all price points. Automobile OEMs look to innovators like Lingrove to deliver the right products to their design and CMF teams. ekoa on the Palisade doors reflects Hyundai Motor Group and HATCI’s commitment to sustainability and its confidence in the market demand for applying naturetech in even the toughest design challenges.