Recycled Materials Industry Alumni, Jennifer Betts, to Lead Recycled Media

6 September 2023

Recycled Media, based in Idaho, remains committed to revolutionizing the marketing landscape within the recycled materials industry. With a primary focus on empowering the recycling sector, the company is ushering in a new era by utilizing cutting-edge media techniques and strategies to highlight opportunities and emphasize the importance of metal recycling. Through strategic marketing partnerships, Recycled Media is propelling its clients toward a future of success, leveraging proven methods that have already yielded remarkable results.

The company welcomes Jennifer Betts as its CEO. Betts, an industry veteran with nearly two decades of experience working with ferrous, non-ferrous, and ferro-alloy metals, has a comprehensive background that includes involvement with scrap yards, steel mills, and trading companies. Before joining Recycled Media, Betts served as the Senior Vice President of Business Development at Flack Global Metals, where she played a pivotal role in launching Flack Metal Bank. Prior to that, she held the position of Vice President of Business Development, Metals, Americas at Argus Media, where she significantly advanced industry knowledge through her contributions to reporting, pricing, and online tools for both ferrous and non-ferrous sectors. Betts has also served as the Director of Ferrous Marketing for Becker Iron & Metal and as AK Steel's Raw Materials Manager. She began her career in the metals industry as a Brokerage Representative for The David J. Joseph Company, a Nucor Steel subsidiary, where she traded non-ferrous and ferrous scrap metal in various U.S. regional and international markets. Betts holds an MBA from Xavier University and a B.A. in Finance from Indiana University.

Recycled Media, founded by Brett Ekart, who is also the owner and CEO of United Metals Recycling, has been at the forefront of the industry in podcast production, social media outreach, and brand recognition. Ekart stated, "Jennifer is a true advocate for the recycling industry, but more importantly, she brings real-world experience from multiple angles of the industry into the media and marketing side." He added, "She brings years of insights, leadership, and exceptional networking abilities to Recycled Media as we continue to build this specialized marketing company focused solely on raising awareness and recognition for the top players in and around the recycled materials industry." Ekart has harnessed the power of social media and brand development to grow his own businesses and is now poised to share that knowledge with the world through Recycled Media. The company's objective is to bring awareness to an industry that is often overlooked. The Recycled Media team currently produces over a dozen podcasts each month and offers custom-designed marketing strategies for multiple firms operating in the metals recycling industry. Having achieved success through years of market trials and assessments of their affiliated brands, Recycled Media is enthusiastic about bringing these tried-and-true strategies to their clients.