Saudi steel firm Hadeed cuts costs as prices weigh
9 November 2015
Saudi Iron and Steel Co (Hadeed), the metals affiliate of Saudi Basic Industries Corp (SABIC), will continue cutting its costs until end-2016 as it does not expect global steel prices to recover for two to four years, an executive said.
"I will not say it is a crisis as such, it is a cycle - unfortunately a very long and painful cycle," Abdulaziz al-Humaid, executive vice-president for metals at SABIC, told the Reuters Middle East Investment Summit.
"The cycle started let's say in late 2013...We don't see any recovery in the next two to four years globally."
Since early 2015, Hadeed has cut costs by 20 percent, Humaid said; it plans to expand that reduction to 30 percent by the end of 2016. Costs of manpower and materials, as well as contractors' charges, have been cut.
SABIC's metals group has a workforce of 4,350 people and the plan is to take that number to 3,850, he said.
Humaid predicted the plunge in oil prices since last year would slow construction activity to some degree in the Gulf; "maybe some projects will be delayed."
But compared to other parts of the world, the Gulf is still healthy in terms of demand growth because of projects to prepare for events such as the 2020 World Expo in Dubai and the 2022 soccer World Cup in Qatar, he said.
Hadeed cut its domestic retail price for rebar steel by about 10 percent in September. SABIC's domestic steel prices are affected by global trends.
The firm, which has a share of 40-45 percent of the steel market in Saudi Arabia, has not invested abroad, and Humaid said this could now prove to be an advantage in an era of low prices.
"We expect our competitors locally and globally to start having cash issues. We are the only local company that didn't invest abroad, which is helping us avoid this pain - we still have a lot of cash, we are very strong."
Steel demand in Saudi Arabia has dropped about 5 percent from last year. Hadeed exports flat products and is the only producer of those in the region; the Saudi government has banned exports of rebar, which Humaid said were needed to supply the local market.
"I think (domestic) steel prices have bottomed out...We think in flat wire rod, it is at the bottom; maybe in rebar we will reach bottom very soon...Now you are reaching a stage where prices are below your cost. It is just a matter of time until people will start to slow down production."
Hadeed is the largest steel maker in the world's top oil exporting country. It is deliberately holding back from raising its market share, as it intends to wait until the global steel market recovers before moving ahead with projects such as a plate mill in the Saudi city of Jubail and an iron ore joint venture in Mauritania, Humaid said.
"It's still our ambition to raise capacity to 10 million tonnes in 2025...Considering the situation, let's wait until things clear up."
Hadeed's current annual production capacity is 6 million tonnes and the Jubail plate mill will add 1.5 million tonnes at a cost of around $3.5 billion if it goes ahead.
"We are beyond feasibility, we even prepared the preliminary basic engineering package, but we have not launched bids yet," Humaid said of the project. "I think if the situation gets better, we'll probably decide to go for bids."
In Mauritania, SABIC expects to decide around the end of 2017 whether to mine iron ore. The investment is estimated to be $2 billion; Hadeed has chosen Mauritania because it is the world's lowest-cost producer, Humaid said.