Top 5 Vendors in the Aluminum Wire Rods Market in Europe from 2017 to 2021: Technavio

10 February 2017

Technavio has announced the top five leading vendors in their recent aluminum wire rods market in Europe report. This market research report also lists ten other prominent vendors that are expected to impact the market during the forecast period.

 Competitive vendor landscape

According to the market research analysis, the aluminum wire rods market in Europe is dominated by regional players, while manufacturers located across the Americas, Europe, and APAC account for a significant portion of the market volume.

“Therefore, to stay competitive across both wire rods and its downstream markets, vendors should focus on investing in R&D, customer-centric product development, and optimized supply chain network to ensure lead times. To offset the downstream pressure on pricing, the companies are set to focus on the adoption of cost-effective measures for the procurement and support functions and to boost value proposition delivered to the customers,” says Mahitha Mallishetty, a lead analyst at Technavio for metals and minerals research.

The report also states that the competition in the market varies depending on product line. The vendors in the market are focusing on low-cost production equipment and capacity expansion to increase their market share.

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Technavio chemicals and materials market research analysts identify the following key vendors:


Alcoa engineers and provides innovative lightweight metals such as aluminum, titanium, and nickel. Its products are used in automobiles, aircraft, packaging, building and construction, commercial transportation, oil and gas, defense, consumer electronics, and industrial applications. Alcoa in the aluminum wire rods business produces aluminum wire rods through its plant in Ireland.

General Cable

General Cable designs, develops, manufactures, markets and distributes aluminum, copper, and fiber optic wire and cable products for use in the industrial, energy, specialty, construction, and communication markets. It sources 99.7% pure molten aluminum from nearby smelters, which is then alloyed and cast into high-grade rods for both mechanical and electrical applications.

Norsk Hydro

Norsk Hydro is an integrated aluminum company that offers alumina and aluminum products. It provides aluminum products to building, automotive, packaging, lithographic, and transportation industries. The company operates production facilities in Australia, Brazil, Europe, Canada, and Qatar.


RUSAL manufactures and sells aluminum and related products, including primary aluminum, aluminum alloys, bauxite and alumina, high-purity aluminum, aluminum coarse and fine powders, foil and packaging, silicon, corundum, gallium, and wire rods. The company produces wire rods for iron and steel industry and cables industry for applications such as drawn wire for electrical and mechanical purposes, conductors, and steel deoxidizing.


Vimetco, along with its subsidiaries, produces and sells primary and processed aluminum products. The company produces wire rods through its primary aluminum business segment. It manufactures aluminum wire rods in various diameters, including 9.5, 12, and 15/19 mm for manufacturing cables and conductors.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Jesse Maida

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