SWR Steel Wire Rope

SWR Steel Wire Rope

 Units 2, 4 Eastman Way, Maylands Ave, Hemel Hempstead HP2 7DU, United Kingdom

AboutSWR Steel Wire Rope


Established in 1989, SWR specialises in sourcing, designing and producing bespoke wire rope solutions for many of the world’s leading manufacturers across nearly all sectors and industries. SWR work closely with buyers, engineers, architects, designers and project managers to ensure the desired end result, whilst always over exceeding service level expectations. We are passionate about Wire Rope and seek to establish long-term relationships with our customers and become an integral and trusted part of their supply chain. We add additional value to our customers, by working to the highest industry tolerances using our in-house testing and material analysis equipment to ensure all our wire rope, fittings and assemblies can be fully tested and certified.

We are specialists in industries such as Marine, Outdoor Adventure & Leisure, Fall Arrest & Height Safety, Health & Fitness, Machinery, Construction, Defence, Engineering & Manufacturing, Vehicle Recovery, Fencing & Barrier Systems, Agriculture, Blind & Shade Sails, Theatre, Lighting, Pest Control, Shop Fitting and Interior Design. SWR also provide tooling and machinery to accommodate all of your requirements.

With a head office and production facility in Hemel Hempstead, UK and a network of trusted partners worldwide, we are confident we can offer exceptional lead times and expertly managed delivery schedules regardless of your demand and location. We have a strong vision to continue and accelerate our growth rate through to 2020, and beyond, to ensure that new and exciting opportunities continue to arise for our highly dedicated and determined team.


We have long been a company who are extremely passionate about our people. Over the years, we have invested heavily in creating a culture where our people have a voice, and are given every opportunity possible to shine, grow and develop their careers.

SWR was founded through hard work, the owners, directors and management team are all from humble backgrounds, so collectively all understand and appreciate the importance of people. We encourage our teams to continually learn and improve in all that they do, and allow them room to reach their full potential. With the right culture, frameworks and opportunities, we believe that everyone can reach the top.

We were recently accredited with an Investors in People Silver Award for our ongoing commitments to people development, this passion continues to drive SWR forward by actively engaging everyone in the business. We are committed to ensuring that all employees have career development plans, and goals within the Investors in People framework.